Mix and Pro Sound News, the two leading media properties covering the North American professional audio market for more than 40 years, will combine editorial, sales, marketing and distribution of all print and digital products, it was announced today by Future plc, a UK-based global media company and owner of the two brands.
The combined efforts, effective July 1, 2021, will be accompanied by an increase in the number of pages for the monthly print edition of Mix, enhanced technology coverage and a significant expansion in digital audience through daily SmartBriefs, social media outreach, a combined and redesigned website, and targeted in-person/virtual events.
“In Mix and Pro Sound News, we have two very strong, iconic brands with highly engaged audiences covering the pro audio industry from different angles,” says Adam Goldstein, VP/Market Expert. “By bringing their unique perspectives together, we immediately become stronger and are better positioned to build a more complete print, event and digital proposition for readers and advertisers.”
All media distribution, including the assets and content of prosoundnetwork.com, will be combined under the newly expanded Mix, mixonline.com, and MixLine banners, starting with the July 2021 issue. That will be accompanied online with the July 6 debut of the revamped Mix SmartBrief newsletter, which will additionally increase from a twice-weekly to full weekday schedule.
Tom Kenny, editor of Mix, and Clive Young, editor of Pro Sound News, will continue in their roles, sharing editorial responsibilities across print, digital, social and event-based content creation.
“I’m excited to be working with Clive,” says Kenny. “He has done an incredible job with Pro Sound News’ online and digital growth over the past six years, more than doubling the audience on social outlets and tripling time of engagement on the site. Mix needs that, and the entire industry will benefit from his attention to data, his nose for news and his knowledge of the market, especially in live sound. I’ve enjoyed working with him as a colleague; I’m thrilled to work with him as a partner.”
“Teaming up with Tom, who knows the industry so well, we have an opportunity to take the best parts of Mix and Pro Sound News, and create a next-generation brand that can answer the industry’s needs for the next 40 years,” says Young. “Pro Sound News has always served up news and insight, particularly in live sound, and pros everywhere trust our Real-World Reviews. Meanwhile, Mix has always been known for its longer, deep-dive features and detailed attention to the recording world. Put them together and you get an unbeatable one-stop resource for readers—and a multi-faceted platform where the industry can reach them.”
